Answers TTL - Creative Agency

Hindalco Freshwrapp

Client

Hindalco Industries

Brand

Freshwrapp

Project

Brand Refresh Campaign

Freshwrapp had enjoyed decades of leadership in the category but had not advertised in a long while. A campaign was needed to aid visibility and recall.

The Idea:

We expressed the protective attributes of Alluminium Foil by juxtaposing them on other means of protection, according to season.

The Execution:

We crafted a Hat for Summer, an Umbrella for the Monsoon and a cozy Jacket for Winter – all out of foil! The process involved Photography & 3D Modelling, both of the food & the foil.