Objective:
To position Purocel as a 100% nature-based non-woven fibre and communicate its purpose, value and vision through a meaningful launch communication.
Our Approach:
Created a purpose-driven brand identity and a compelling brand narrative that reflects sustainability and care. Developed a cohesive communication strategy across all key touchpoints, including collateral and event material, to ensure a consistent and engaging brand experience.
- Logo Design
- Brand Story, Developing Key Message
- Communication Strategy Across Collateral Touchpoints
- Copywriting
- Event Collateral
