Objective:
To position UMIX as an innovative, easy-to-use concrete solution by building a distinctive brand identity and executing a cohesive launch campaign that generated awareness, established credibility, and accelerated market adoption.
Our Approach:
Developed an end-to-end brand launch ecosystem – from logo design and packaging to integrated marketing communications. Every touchpoint was strategically crafted to deliver a consistent brand experience and effectively communicate the product’s unique value proposition across print, outdoor, retail, digital and on-ground activation channels.
- Brand Creation
- Campaign Development
- Execution Across Touchpoints
- Pilot Launch in Bengaluru
