Background:
- Step-Ahead is an on-the-job learning & training program for employees of UltraTech, in association with XLRI.
- The objective of UltraTech behind this program was to upskill their existing employees and increase retention.
Client Requirement / Agency Role:
- Event name, Logo design & Tagline
- Program & Event Collateral
- Program Theme Ideation
- Event Planning & Execution
Event Branding:
- Brand name, ‘StepAhead’ – after completing the programme, an employee would be one-step-ahead in his career.
- Logo design depicts speed, growth & moving ahead.
- Tagline, ‘Celebrating Excellence’ – one-step-ahead is a reason for celebration.